A finance partner built on three decades of practice.
AMM Advisor was built on a simple observation: UAE businesses don't fail at finance because they lack effort they fail because their systems and their strategy are disconnected. Corporate Tax, VAT, and the FTA's e-invoicing mandate have made compliance non-negotiable, yet most SME finance setups split the work: bookkeepers manage the data, advisors interpret it after the fact, and rarely does one team own both. That gap is where compliance risk and missed decisions creep in. We built AMM Advisor to close it implementing the systems that give you clean, real-time, e-invoicing-ready numbers, and the fractional CFO judgment to act on them. AMM Advisor is led by finance professionals with 27+ years of UAE experience, including building finance functions from pre-opening across multiple hospitality, F&B, and leisure businesses, leading ERP implementations (Odoo, SAP, Jonas), and managing UAE VAT, Corporate Tax, and treasury compliance across multi-entity organizations. We work with UAE and GCC businesses from owner-managed SMEs to multi-entity groups that need senior-level financial thinking without the overhead of building a full finance department. Let's talk about where your finance function needs to go next.
Explore our capabilities
Business Systems Automation
Full automation of the finance and accounting workflow, from data capture to reporting, so your team spends time on analysis, not data entry.
Fractional CFO Services & Advisory
Senior financial leadership on a part-time, flexible basis, the strategic input of a CFO without the full-time cost.
Finance & Accounting Effectiveness
Bookkeeping, SOPs, team structuring, and compliance support for UAE VAT and corporate tax, the operational layer underneath both pillars above.
90+
Years of combined leadership experience
3
Seasoned finance co-founders
6+
Industries served in depth
Numbers you can trust , decisions you can defend.
We start where every good engagement starts by understanding your business. What you sell, how you're organised, where cash comes in, where it leaks out. Only then do we recommend tools, structure, or process.
Our services are integrated by design. Bookkeeping feeds VAT and corporate tax. ERP and automation give you real-time visibility. CFO advisory turns numbers into strategy. Everything works together because one senior team owns the whole picture.
We work discreetly, respond quickly, and price transparently. If we're not the right fit, we'll say so.
A career shaped by real businesses.
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1994
Career begins in finance
Foundational years across accounting, audit, and control functions.
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2005
Leadership across industries
Finance Manager roles in hospitality, construction, contracting, and trading.
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2018
Digital finance focus
Deep specialisation in ERP implementation, automation, and finance dashboards.
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2026
AMM Advisor
Launched as a finance & digital transformation partner for UAE SMEs.
Meet our leadership team
At AMM Advisor, our strength lies in the collective expertise of three seasoned finance professionals who bring over 90 years of combined experience across multiple industries. Our leadership team has successfully supported organizations through financial transformation, compliance, audits, system implementations, process optimization, and strategic growth.
Together, we are committed to delivering practical, reliable, and technology-driven financial solutions that help businesses operate with confidence.
Shailendra Negi
Co-Founder | Finance & Digital Transformation
With over 30 years of professional experience, Shailendra specializes in finance leadership, hospitality, audit, accounting operations, ERP implementation, financial reporting, VAT compliance, corporate taxation, business automation, and process optimization.
Having worked with hotels, restaurants, contracting companies, and trading businesses, he has successfully led finance transformations, implemented internal controls, streamlined accounting systems, and developed management reporting frameworks that support informed business decisions.
Core Expertise
- Financial Management
- Hospitality Finance
- Internal & External Audit Coordination
- Bookkeeping & Accounting
- ERP Implementation & Optimization
- VAT & Corporate Tax Compliance
- Financial Reporting & MIS
- Business Automation
- SOP Development
- Budgeting & Forecasting
Why our leadership makes the difference
Our leadership team combines decades of experience across hospitality, construction, audit, event management, trading, and professional services. This diverse expertise allows us to understand the unique financial challenges of different industries and deliver practical, tailored solutions not generic accounting services.
At AMM Advisor, we believe finance should do more than record transactions. It should provide business owners with the insights, systems, and controls they need to make better decisions, improve profitability, and support long-term growth.
Combined Expertise
90+ Years of Combined Professional Experience
- Hospitality & Hotel Finance
- Construction & Contracting
- Audit & Assurance
- Event Management
- Trading & Retail
- ERP & Digital Transformation
- VAT & Corporate Tax Compliance
- Financial Strategy & Business Advisory
Clarity in your numbers begins with one conversation.
Tell us where your finance function stands today. We'll respond with a clear, no-obligation plan tailored to your business.